I dream of a space between publishing and the Art gallery, a space that takes the best of both worlds and makes a third space from them. That takes on distribution and dissemination ( not always the same thing) of the publishing world and the making of ‘Art” aspect from the gallery world.
I wonder what the name for such a space could be, which young person might get excited by the idea and take it forward. The person would have to create the conversation for such a space, collectors for these objects, and most importantly work out the distribution systems. I am not at all suggesting a Museum Art shop, though it could even start by making affordable limited editions of Artists works like the Serpentine for an eg, but not restricted to those. I for one would like to propose posters of my work with photography and text, I am sure other artists have ideas too, we just need to create the space.
In my own small way ,I allude to this space when I make my book objects, especially with Museum Of Chance, a mass produced Artists book, which is then made into an ‘object’ for the wall, and sold in an edition. It still can function as the book, you slip it out of its structure, and you can enjoy it on the wall as you might a print of mine. I then individualise each book object by a combination of stamps, so actually each person has a unique object. Here what I also like is that the collector could curate their own sequence out of the book covers. I am most satisfied when someone buys them as their first work of Art. It is an agenda for me to make the book object on par with my other works, atleast in how they are viewed.
But this is what I came up with, I am sure once Artists start looking at this ‘in between space’ between their ‘book’and their ‘art work’ many ideas will form. We just need the publisher/gallerist/? to make this space. Ofcourse it could also be an online space or a pop up space.